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  • Writer's pictureAgnes O'Sullivan

Agency, Freelancer or DIY - Best Approach To Web Design

The best approach to web design depends on several factors, including your specific needs, budget, technical expertise, and project complexity. Let's examine each option (Agency, Freelancer, and DIY) to help you decide which one might be the most suitable for your web design project.

A woman contemplating a website

Agency: when to choose

If you have a large-scale project, complex requirements, and a significant budget, hiring a web design agency is often the best choice. Agencies have the resources, expertise, and a team of professionals to handle multifaceted projects effectively.


- Diverse Expertise: Agencies typically have web designers, developers, UX/UI specialists, project managers, and marketers, providing a comprehensive skill set for your project.

- Brand Reputation: Established agencies often have a portfolio of successful projects and a reputation built on delivering high-quality results.

- Project Management: Agencies have efficient project management processes to ensure smooth execution and timely delivery.

- Ongoing Support: Many agencies offer ongoing website maintenance and support services to keep your website up-to-date.


While agencies offer a wide range of expertise and resources, they might not be the ideal choice for every web design project. The higher costs, potential lack of personalized attention, and longer turnaround times are some of the disadvantages to consider. On the other hand, freelancers can provide more affordable and individualized services, making them a suitable option for certain projects. When choosing between an agency and a freelancer, it's crucial to weigh the specific needs of your project and your budget to make an informed decision.

Freelancer: when to choose

Freelancers are an excellent option if you have a medium-sized project, clear requirements, and a moderate budget. They are suitable when you need personalized attention and direct communication with the designer.


- Cost-effectiveness: Freelance web designers typically have lower overhead costs than agencies, as they don't have to maintain a physical office or support a large team. As a result, they often offer more competitive rates for their services, making them an attractive option for budget-conscious clients.

- Personalized Attention: Freelancers work on a project-by-project basis, which allows them to give more personalized attention to each client. They can communicate directly with the client, understand their unique requirements, and tailor their approach to suit the specific needs of the project.

- Direct Communication: With a freelance web designer, there are usually no middlemen or account managers involved. Clients can directly interact with the designer, facilitating clear and efficient communication throughout the project's duration.

- Specialized Expertise: Freelancers often have specific areas of expertise or niches where they excel. Clients can choose a freelance web designer based on their skill set, ensuring they work with someone who is well-versed in the particular aspects of the project.

- Flexibility: Freelancers typically have more flexibility in their work schedule and project commitments. This allows them to take on projects of varying sizes and adapt their availability to meet the client's timeline.

- Faster Turnaround: With fewer bureaucratic processes, freelancers can often deliver projects more quickly than agencies. There is a direct line of communication, and decisions can be made promptly, resulting in faster project completion.

- Transparent Portfolio: Freelance web designers usually have a transparent and accessible portfolio showcasing their previous work. Clients can review their portfolio to assess the designer's style, capabilities, and whether it aligns with their vision for the project.

- One-on-One Relationship: Working with a freelancer can foster a more intimate and collaborative working relationship. Clients can have a clear understanding of who is handling their project and can build trust through ongoing interactions.

- Agile Approach: Freelancers are generally more adaptable to changes in project scope or client requirements. They can quickly adjust their strategy and work process to accommodate new ideas or feedback during the project.

- Easier Contract Negotiations: The absence of complex agency contracts can make the negotiation process simpler and more straightforward when working with a freelancer.

Choosing a freelance web designer over an agency can be a viable option for businesses looking for cost-effective, personalized, and specialized services. However, it's essential to carefully evaluate the freelancer's skills, portfolio, and client reviews to ensure they are the right fit for the project. Freelancers can offer unique advantages, particularly for smaller projects or those that demand close collaboration and direct communication with the designer.

DIY (Do It Yourself): When to Choose

DIY web design is suitable for small projects, personal blogs, or if you have basic technical skills and a limited budget. It's an option for individuals or small businesses who want to explore web design independently.


- Cost Savings: DIY web design eliminates the need to hire professionals, saving money on design and development costs.

- Creative Control: You have complete control over the design process, allowing you to implement your vision without external influences.

- Learning Experience: DIY web design can be a valuable learning experience, helping you acquire new skills and knowledge.


- Time-Consuming: Creating a website from scratch can be time-consuming, especially if you lack web design experience.

- Limited Features: DIY tools may not offer the same range of features and customization options as professional services.

- Lack of Professionalism: DIY websites might lack the polish and professionalism that come with professional design services.

So, what is the best approach to Web Design? Hire an agency, freelancer or DIY?

The best approach to web design depends on your project's scope, budget, and your comfort level with handling the design process. For large, complex projects with ample resources, hiring an agency is ideal. Freelancers are a great option for medium-sized projects that require personalized attention. If you have a smaller project, basic technical skills, and a limited budget, a DIY approach may be suitable. Remember to assess your specific needs and consider the pros and cons of each option before making a decision.

Why not have it all!

Contact ISTOS DESIGN. Get quality of an agency with all the benefits of a freelancer for a price of doing it yourself. Get a professionally designed website, save time and money. With prices staring from £395 for a Landing page with £85 for each additional one, you may just have it all! To find out more, get in touch.

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