Christmas is coming and the sales are booming! Well, not quite. In the post covid era, with many redundancies this year and households being squeezed, our behaviour has drastically changed when it comes to purchasing goods and services. We became more careful with how and where our money is spent. We ask more questions and shop around more often than before. Keeping your customer's loyalty and promoting your business is becoming more challenging, as the cost of advertising is rising. So, is retaining your customers whilst keeping your marketing costs relatively low possible? Yes, it is! With use of the right tools you can achieve both!
Different Ways to Promote a Business
The best way to promote your business will depend on what kind of business you own, the products or services you offer, your target audience and marketing budget. These are just some of the many ways you can promote your business:
Word of mouth and networking: one of the most effective ways to promote your business is through word of mouth.
Media relations (PR): getting articles about you and your business in publications and their online websites.
Social media: plays a critical role in marketing your business if used effectively.
Email marketing and newsletters: a great way to keep your customers informed about your business.
Blogging and content marketing: publishing blog posts to drive traffic back to your store.
Customer reviews: getting your product reviewed can be a great way to spread awareness and drive sales.
Have you noticed what all the above examples have in common? They can all be done through your website! A professionally design, properly optimised website is all you need to create a strong and consistent brand identity and presence. ! Optimizing your website for search engines so more people find you.
Be Found Online - Your Customers Don't Use the Phonebook.
Last year, 97% of consumers searched online for local business. 12% of them looked for a local business online every day! Did you catch that? 97% of consumers! Your customers are online looking for a company like yours every single day! I mean, who uses a phone book anymore am I right?? Now get this, of those online searches, over 60% are done using mobile devices including smartphones and tablets. And this number continues to grow year after year. Savvy business owners know that their marketing needs to be online and their website has to be mobile-friendly, otherwise potential customers will go to your competitor's website!
Build Credibility -Without a Website, Consumers Won't trust Your Company.
Trust. It's an important buying decision for your customers. In a Verisign study, 84% of consumers stated that small businesses with websites are MORE credible than ones without an online presence. When you have your own website, your customers can access your company 24/7. It's like having an extra employee on hand ready to assist your customers beyond closing times. Stop letting your competitors take your business because you don't have a website! Oh! and by the way, having a poorly designed or outdated website turns your customers away, which means lost revenue!
Get More Consumers - Save Money on Advertising. Drive Traffic and Leads to Your Business!
Traditional media and print marketing has a definite end. A single ad placed in 1,000 magazines, means 1,000 people might see your ad. That's it. A website can be found by thousands of prospects who would never see your print ads or hear your radio commercials. Add your website URL to your ad campaigns, and your potential customers are now able to visit your company online. They can learn more about your organization and even share your campaign with their friends! You've seen the yard signs, car wraps and billboards? Did you have time to write down the information as you drove by? NO? A website is an integral component of your marketing strategy. If a prospect can't write down your contact info they will find you through a Google Search.
Gain a Competitive Advantage - Keep Your Customers Up To Date.
Having your own website means you can keep in touch with your customers 24/7. And your customers have access to you. Your website is your non-stop employee that never takes a break, never takes a vacation, and is always ready to answer all of your customers questions. Your website can communicate with 1, 10 or 1000 potential customers all at once and still give each and every individual one-on-one attention. 365 days a year, day or night, your website will continue to promote your business and drive traffic to your business.
Your own website - The Best Tool To Promote a Business.
Referrals, conversions, social media sharing, market expansion can all be realized through your own website. Did you know 42% of small businesses in the UK do not have a website yet? Get a leg up on your competition and take their potential customers away from them! Your website will pay for itself. Every. Single. Year!
Millions of people are browsing RIGHT NOW. Help them to choose YOUR products and services. Get your business online with the best tool to promote a business - your website.
Looking For an Experienced, Professional Web Designer?
ISTOS DESIGN provides a professional web design services to take your online presence to the next level with expertly crafted website that captures your brand's personality, engages your customers and increases your visibility. Let's talk about your project. Take the first step. Get in touch.