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  • Writer's pictureAgnes O'Sullivan

The Cost of a Website Design in 2023

Updated: Jul 27, 2023

In today's digital age, a well-designed website is essential for businesses to establish a strong online presence and attract potential customers. However, determining the cost of website design in 2023 can be a complex task, as it depends on various factors such as the complexity of the project, the features required, and the expertise of the professionals involved. In this article, we will delve into the various aspects that contribute to the cost of website design in the UK in 2023 and provide valuable insights for businesses looking to establish or revamp their online presence. Let's get straight to the point!

British pound banknotes

The cost of website design in the UK in 2023 can vary significantly depending on the size and complexity of the project. For a simple and straightforward website with basic features, businesses can expect to pay around £1,000 to £3,000. This typically includes a responsive design, a few pages, and basic functionalities such as a contact form and social media integration.

On the other hand, more complex websites with custom designs, advanced features, and e-commerce capabilities can cost between £5,000 to £10,000 or even more. Larger businesses or enterprises with extensive requirements may need to invest upwards of £15,000 to £50,000 for a high-end, fully customized website.

At the end of the day it all depends on who is creating your website - agency, freelance web designer or you.

Fancy a Bit of DIY? What's The Cost of a Website Builder?

Website builders are platforms that allow individuals and businesses to create their websites using pre-designed templates and drag-and-drop tools. These platforms, such as Wix or Webflow, are often more affordable than hiring professional web designers, making them an attractive option for budget-conscious businesses. They are used by many professional web designers themselves, as you can still use code to create unique elements, effects or even an entire website if you have the knowledge.

In 2023, the cost of a website builder in the UK can range from free (with limited features and branding) to around £10 to £50 per month for premium plans. Premium plans usually offer more features, custom domain names (these can be offered for free for 1 year, but generally have to be purchased in addition to the premium plan), and e-commerce functionalities. While website builders are user-friendly and cost-effective, they might not provide the same level of customization and uniqueness as a professionally designed website.

When it comes to DIY, creating a website by yourself maybe tempting, and taking the “low-cost” route might seem advantages when it comes to the creation of your website. However, the truth is that you have a limited number of templates you can use. Even if you customise the entire site, it will not look worlds different when compared to other people that are using the same platform. So, if you are looking for individuality, uniqueness and a website that looks stunning, this may be not the best option. Chances are that you may lose your patience working alone on your website, or will need the support of a professional at some point. Think about all the time lost on creating your own website, whilst you could be already seeing benefits if your website was live during this time. Often, using professional services from the start will actually save you both time and money.

It is worth to remember, there is more to launching a website than just a design. There are other costs to consider, such as hosting, domain to name just a couple.

What's The Cost of Hosting a Website in the UK?

Website hosting is the process of storing your website's files on a server and making it accessible to users on the internet. Hosting costs can vary depending on the hosting provider and the type of hosting chosen.

In 2023, shared hosting plans, which are more suitable for small to medium-sized businesses, can range from £3 to £15 per month. VPS hosting, which offers more resources and better performance, can cost between £20 to £100 per month. For larger businesses with high traffic demands, dedicated hosting plans may start from £100 and go up to several hundred pounds per month. Worth mentioning that platforms such as Wix include hosting in their premium plans.

Extra fees. The Cost of Building a Eebsite For a Small Business.

For small businesses, it's important to consider additional expenses beyond the core web design and hosting costs. These extra fees may include:

- Domain Name Registration: The cost of registering a domain name for your website can range from £10 to £50 per year, depending on the domain extension and the domain registrar.

- Content Creation: If you need professional copywriting, photography, or graphic design services for your website, expect to allocate additional funds to hire experts in these fields.

- Search Engine Optimization (SEO): Investing in SEO services can help improve your website's visibility on search engines, but it comes with an added cost, usually in the range of £300 to £1000 per month, depending on the scope of the SEO campaign.

- Maintenance and Updates: Websites require regular maintenance and updates to ensure optimal performance and security. Businesses can either handle this in-house or hire web maintenance services, which can cost around £50 to £150 per month.

Do I Have To Pay For Website Backups?

Most hosting services will have their own website backup solutions. For the most part, however these are not free. Expect to pay anywhere from £5 to £30 per month or even more for backups. It sounds like its not too expensive, but it’s an added cost that adds up in the long run. The range in monthly backup fees depend on factors such as website size and the amount of data.

Before Embarking On The Web Design Process...

Before embarking on the web design process, it's crucial to outline the pages and features you want your website to have. This will help you get accurate quotes from web designers and ensure a smooth development process. Here's a basic list of essential pages and features:


  • Home Page

  • About Us

  • Services/Products

  • Contact Us

  • Testimonials/Reviews

  • Blog/News

  • FAQs


  • Responsive Design

  • Contact Form

  • Social Media Integration

  • Image/Video Gallery

  • Newsletter Signup

  • Search Functionality

  • E-commerce Integration (if applicable)

Request a Quote From Professional Web Designers

While website builders offer a cost-effective option, they might not cater to the specific needs and branding requirements of your business. For a unique and professional online presence, consider working with experienced web designers.

Requesting quotes from professional web designers allows you to compare prices, review their portfolio, and discuss your vision for the website. Prices will vary depending on the web design agency or freelance designer, but it's essential to prioritize quality and expertise over the cheapest option.

I strongly recommend that you get a quote from a professional web designer based in the UK, because it will give you a good estimate of total cost including all the features you need on your website. In addition, if a web designer offers you a contract it is also a good indication that you are dealing with a professional.

It maybe tempting to hire a designer or an agency in another country. There are plenty of good professional services out there, but be vigilant. Whether you are considering a web designer from within the UK or elsewhere, the golden rule is: if someone is reluctant to give you a written or even verbal quote - leave it. I hear all sorts of stories from my customers all the time. Many of them thought they had a good deal, when if fact they have lost time, money and their websites finding themselves being "held hostage" by the individuals posing as professional web designers.

Even if you think UK prices seem higher than elsewhere - think twice, and bear in mind there is a lot of time and effort going into creation of a good website , especially if you want to have many features and special effects. All the costs will add up and that's why a good, quality websites aren't cheap, so know the cost in advance.


In 2023, the cost of website design in the UK will vary depending on the complexity of the project, the features required, and the level of expertise involved. For small businesses, website builders offer an affordable option, while larger enterprises may benefit from investing in professional web design services. Regardless of the chosen approach, a well-designed website is a crucial investment that can significantly impact a business's online success and overall growth.

Why Not Give Us a Try?

ISTOS DESIGN can give you all the information and knowledge you need before deciding which website is best for your business. Looking for a trusted partner who will deliver an exceptional product on time and on budget? Get in touch.

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