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  • Writer's pictureAgnes O'Sullivan

Most Common Types of Website

As you already know, a website is a collection of web pages linked together, sharing a common domain and hosted on the internet. Websites come in all sizes - from a simple landing page to a large number of pages. How many of them are out there today? Almost 2 billion according to Internet Live Stats - that's a lot! Collectively, all the websites in the world constitute the World Wide Web, also known as Cyberspace or The Internet. They can be created by anyone - individuals, groups and organisations - that's why there are so many of them!

A laptop displaying a website

Two of mostly used types of websites on the planet.

Business Website

The most commonly used website is known as a Business or a Brochure Website (a digital version of a printed brochure). If you are starting a new business, and beginning to formulate a marketing plan, it is very likely you will use a Business Website as a starting point to advertise your products and services. Whether you need a consulting website, corporate website, or a startup website, a business website establishes your brand’s online presence. They are very flexible in format. From a single Landing Page containing general information about you or your business, location and contact details - to multipage site with each page dedicated and containing more detailed information about each of your products or services. Business website may incorporate many UI (user interface) elements, such as blog, social media feed, surveys, galleries and much more. If you have a physical shop, it may display all the products and invite customer to visit your store. However, if you want to sell your products online you may want to consider an eCommerce.

eCommerce Website

If your sole goal is to sell your products or services online right from the start, you will need an eCommerce website. Starting an ecommerce business is exciting. Just like with the general Business (Brochure) Website, you get to choose your business name, create your logo and branding, and display your products and detailed information about each and every one of them. In addition, you may now take payments online and so much more! There are many platforms available today: Shopify, BigCommerce, WooCommerce - to name a few, all dedicated to facilitate online shopping. Take Wix eCommerce for example. It allows you to sell online through your eCommerce website, social media and sales channels, or in-person with POS (point of sale system). Manage shipping, payments, marketing and more, from one unified dashboard! If you want to sell online, eCommerce is the way to go.

Other types of websites.

Of course it doesn't end there. There are other types of websites, depending on your needs, there is a website format for everyone, from individuals wanting to put their CV out there, through artists to charities. Here are just a few more examples:

​Blog Website - Blogs are a space for people to share written and visual content about whatever they desire. You can even make money from blogging by using affiliate links or working with advertisers. Some of the most popular types of blogs include travel blogs, food blogs and lifestyle blogs. While blogging initially began as a way for individuals to share their ideas online, 86% of businesses now employ blogging as part of their content marketing strategy to acquire leads through organic traffic and social shares.

Portfolio Website - Creative professionals, such as graphic designers, artists and writers, use portfolio websites to consolidate and display examples of their work. That way, potential employers can head over to someone’s portfolio to easily check out their skills and expertise.

Event website - An event website allows for streamlined event management, from invites to marketing, and even through follow-up. Your site is your event’s central command station, acting as the anchor of your event marketing efforts. If you’re looking to reach a wide audience, you can even use your site as your virtual event location—which may not be a bad idea, as 80% of event organizers claim virtual events reach wider audiences.

​Personal website - A personal website is a great way to give your online presence a boost. You can create a personal website to promote your individuality and interests, such as fan websites or hobby websites. People also utilize personal and CV websites to display who they are and what they’ve accomplished professionally. It can also be used to advertise your services if you work alone as a consultant, an architect or a QS.


Nonprofit Website - A nonprofit website informs visitors of your organisation’s mission, goals and core values. Whether a charity, school website, church website or animal rescue site, be sure to include information about past events, your mission statement, and a donations page.

The majority of consumers judge a company’s credibility based on its website. Having the right type of website for your business and ensuring it provides users with what they need, is very important. If you don't believe me, check this out:

Remember, the previous stat? 2 billion websites worldwide, however about 83% (1.97 billion) of those websites are inactive (Source: Siteefy), which means that only 200 million websites where active in 2022. Over half (59.3%) of all websites are written in English (Source: Website Setup). The next category was ‘other’ (28.5%), followed by Russian (8.2%) and finally Spanish (4.3%).

There are 30-50 billion web pages indexed through Google (Source: First Site Guide).

Knowing the exact number of websites indexed on Google is critical, but can also be quite tricky. The search engine indexes single web pages instead of an entire website, so you can imagine how dynamic and fast-changing the number must be.

As of July 2022, there were:

7.98 billion people in the world

5.34 billion unique mobile phone users (66.9%)

5.03 billion internet users (63.1%)

4.70 billion active social media users (59%)

The number of internet users grew by almost 200 million in the last year! So currently, there are 5.03 billion people* that you can convey your message and present your website to!

*(Source: Data Reportal)


Your customers don't use the phonebook anymore, nor do they flick through the newspaper's "classified" sections - if those even exist! For a large percentage of the population, the first place they will look when gathering information about a company is online, meaning its never been more important to have a professionally design, responsive website that looks great and performs well on all devices, targets your audience and converts visitors into clients. With so many types of websites available, you have can quickly get online.

Have a project in mind?

ISTOS DESIGN provides a professional web design services to take your online presence to the next level with expertly crafted website that captures your brand's personality, engages your customers and increases your visibility. Looking for an experienced, professional web designer? Get in touch.

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