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  • Writer's pictureAgnes O'Sullivan

How To Choose The Right Web Designer?

A company website is one of the most important tools that businesses can use to promote their products, services and make sales. Even if your website is not meant for business purposes, it is important for it to be easy and engaging for your online visitors to use. Choosing the right web designer is a major investment for your business, but with so many options, which web designer is best for you? Here are a few qualities of a professional web designer to help you make the right choice.

A computer with a website displayed on the screen

Industry Experience

A good web designer should have experience designing websites for clients in the industry you are dealing with. This is an assurance that the professional is familiar with your type of industry and will help you get the best website for your business. Even though the experience will vary from one web designer to another, someone who has handled even one project with a company like yours, will already understand of what your business entails. While web designers who do not have an understanding of your industry can help you design your website, the planning will take longer, with lots of editing to be done during the process.

Knowledge, Techniques, and Strategies

Irrespective of the designer that you hire, it is crucial to know about their knowledge level, the techniques, and overall strategy they use when creating a website. If a web design expert has difficulty explaining any of these qualities, then you will definitely have a difficult time working with them. The best professionals will know what they are doing and they will be ready to tell you what they know, how they work, and the methods they will use to improve your website.

Expansive Portfolio

Hiring web designers who are just starting up is okay. However, it is also a gamble. New designers may be talented; however, they do not have experience or a track record. Experienced professionals will have a detailed portfolio to showcase their past projects. With this, you are able to get a collection of different website links to showcase the expertise of the designer. These work samples can also help you choose a design that suits your business.

Competitive Pricing

You should consider how much a web designer charges for their website design services. This is important because the cost of designing a website varies greatly depending on a number of factors, such as location. To find the best price, you should set a budget before you begin looking for the best designers. With a set budget, you will be able to narrow down on web designers that you can afford.

A Clear and Organised Development Process

Excellent designers have created many websites over time. As a result, they have developed a clear, refined web development processes, which will help their work with you flow smoothly and ensure your website is ready without a delay. They can easily see any potential pitfalls and take the necessary steps to avoid them. Since they have worked on many different types of websites in the past, they will give you an estimate of the time they will need to finish building your website. They will explain their website development process, make clear how they work and what they will expect from you in order for your project to progress.

Variety of Services

Apart from creating websites, most web design companies will offer additional services, such as content creation, SEO, social media campaigns, and much more. All these services complement the needs of your newly created website, but not all of them are necessarily relevant, and may not benefit your business in reality. Also, as the companies usually rely on their employees, it can be expensive to use all of these additional services. An experienced designer will be able to help you choose services that your website/business actually need and offer a cost effective solutions.

Good Communicators

Professional website designers will take their time to explain web technologies and terminology in simple terms for clients to understand. They will not assume that you understand complicated jargon. They are also good listeners and will focus on your business's needs and the message you want to send. Being friendly and approachable is very helpful, but a professional web designer will always focus and steer the conversation to obtain all necessary information without wasting their or your time. Be sure to get professional designers who are excellent communicators.

Well-versed in Web Technologies and Internet

Excellent web designers are proficient and knowledgeable about web designing tools and web technologies. Such professionals are active participants in seminars, online groups, forums, and webinars. This helps them to boost their knowledge and continuously upgrade their skills because they get to interact with other designers and learn from them.

Reasonable Contract

It is often tempting to have your website build without the contract, especially if you are a small company or the website is to be created for a personal project. Resist the temptation! Before a professional website designer starts working on your project, you will be required to sign an agreement. It is crucial that you carefully read this contract before signing on the dotted line. If you have a problem interpreting the contract terms and conditions, you can have a lawyer check it out to ensure that your interests are protected. A contract is important, as it protects all parties and clearly spells out the rules of engagement. It should contain information such as a price, date of engagement and completion, schedule of work, responsibilities etc. Don't be put off when offered a contract - it's a sign that you are dealing with a professional who will continue to support you long after your website is launched.


Web designers should have the flexibility to alter the scope or contexts of a project. Different businesses or individuals will have different needs and wants when they need a website. A good designer should be able to meet these needs with ease and be able, and eager, to adapt and deal with problems as they arise. Also, being accessible to clients makes a big difference. A good web designer should be able to make an occasional exception to speak or meet up with a client "out of office hours" - within a reason of course!

Set And Meet Deadlines

You want a designer who will tell you the time they need to create your website and make sure that they meet the set deadlines. However, the project can take a longer time than stated and this makes everyone involved in it frustrated. Good designers will inform you in advance whenever they encounter any problems. Ensure that the web designer that you choose sets deadlines and gives a detailed account of what happens if they fail to meet them (usually they are set in the contract). It of course goes both ways, so providing your designer with material for the website - when requested, helps keeping deadlines.

So, How To Choose The Right Web Designer?

A good designer should offer continued services for maintaining your website. This will ensure that your site is functioning properly and is at its best while you are using it. It is important for clients to ask about website maintenance services when looking for a designer. Not every company will offer these services. With a designer by your side at all times, any issues that you experience with the website will be handled within the shortest time possible. For all of your web design needs, contact us.

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